AI tools for marketing teams
If you lead marketing at an SMB or mid-market B2B (5-100 employees), your AI tool decisions affect every funnel metric. We score AI tools on the dimensions that affect in-house marketing P&L: CRM integration, team economics, security posture, support quality.
Content & demand gen
Tools for blog production, landing page copy, ad copy, video script, image generation. Stack Score Top 15 in Content category.
Marketing ops & automation
Workflows, integrations, CRM sync, lead scoring. Stack Score Top 10 in Marketing automation.
Analytics & reporting
Dashboards, KPI tracking, multi-channel attribution. Stack Score Top 10 in Analytics.
Defend your tool budget
The Audit Checklist gives you a 5-dimension framework + scenario templates to present to leadership when arguing for or against tool consolidation.
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FAQ
How is "in-house marketing" different from "agency" in your methodology?
In-house teams typically prioritize: integration with internal CRM/data warehouse, team-license economics, and security/compliance. Agencies prioritize: per-seat flexibility, client deliverable speed, and white-label capability. Our Stack Score adapts the weighting via the worksheet — same 5 dimensions, different sub-weights.
Will the Audit Checklist help me defend my tool budget?
Yes. It gives you a documented framework (5-dimension Stack Score + SSI risk signals) that you can present to finance/leadership. Defensible cost-cut narratives beat "we want to keep this tool" emotional pleas.
Do you cover enterprise tools?
Selectively. We focus on tools in the €0-€10K/mo range that mid-market marketing teams (5-50 staff) actually evaluate. We do not score salesforce-tier enterprise platforms — that's a different evaluation framework.